Not so long ago, in terms of years, not decades. Supermarkets in some parts of the world started to ban candy from checkouts. Designed to remove the impetus for people to randomly include extra treats. An idea that many parents relished, in order to avoid kids conflict.
In the UK, these aisles of candy at the check out have been known as ‘guilt lanes’. Navigating these lanes with a team of small children, would inspire anyone to change their consumer practices! Instead from the comfort of their home, they could sail through one of the many e-commerce platforms available to grocery shop.
In 2018 the UK’s health secretary Jeremy Hunt established a new strategy for fighting childhood obesity. Within its measures, are plans to effectively deal with the ‘guilt lanes’, even banning supermarkets from stocking them with sweets.
The UK is not alone in its approach to children’s health, Quebec has had a ban on fast-food advertising targeted at children under the age of 13. A 2011 study found that this particular ban led to a 13% drop of fast food purchases by Quebec families.
The UK & Quebec are joined by Chile, Iceland, Ireland, and Mexico who have also imposed bans on advertising junk food to kids, bans ‘that aim to protect children’.
Does shopping online promote healthier eating for families?
Research published in The Nutrition Society considered online grocery shopping and its ‘promise and pitfalls for healthier food and beverage purchases’.
It was revealed that when people in America and Europe don’t have to physically navigate past the ‘guilt aisles’, they made less impulsive purchases of tempting treats. Essentially people purchased more of what they needed, rather than what they wanted. In addition, people who live in parts of the world who have limited access to stores due to mobility issues or transport issues, benefit from e-commerce platforms. These people can access healthy food despite their limited access to physically shop.
Personalization is rapidly changing the food industry through how it assists consumers to access healthier products. This is really appreciated by people who have specialized diets or those working towards meeting specific health goals. Meeting customers needs in this way allows retailers to retain their customers, it removes the impetus for people to shop elsewhere. With societies becoming more health conscious, consumers want to know what healthy options are available in addition to the wide variety of choices